March 28, 2019. Gainbridge, a new digital-first financial services brand, has debuted. The provider of next generation annuities and life insurance represents the industry’s first API-enabled technology platform.
Work & Co led digital design, front-end development, and data integration for platform, as well as CMS needs and quality assurance. As part of the site experience, we created an intuitive enrollment process and account dashboard.
"We devised an iconic, wholly original design framework to align with Gainbridge’s differentiated position in the market,” said Work & Co Design Partner Felipe Memoria. “It's a modern solution —especially for this industry— yet very easy to use. It also works seamlessly across all platforms. In fact, it’s even better on mobile.”
Users can browse, customize and buy accumulation products in minutes, then manage on their own terms —no agents or advisors required. Life insurance will soon be added to the offering.
“Annuities are incredible products to grow and protect savings, they’re not just for retirees. We knew we needed to craft a brand from scratch to address product misconceptions and fill a gap in the market,” said Andres Barragan, Chief Experience Officer of Gainbridge. “Work & Co was the ideal partner, working closely with us to form a single team focused on bringing a breakthrough product into market and helping Gainbridge uphold our mission of delivering tech-savvy, straightforward financial solutions to people.”
Learn more about Gainbridge.