“A Model to Follow”: New Forrester Research Report on Work & Co

Forrester Research has featured Work & Co for its methodology in a new report, calling its recent working model with Virgin an example for others:

“While the website alone is worth writing about for setting new standards in airline booking and bringing fun into the online booking process, what made this all possible and what really makes this story worth sharing is the partnership between the Virgin America and Work & Co. teams.

The partnership worked because Work & Co. brought the goods. Work & Co. is made up of a team of senior partners who left the agency Huge in 2013 to set up their own shop. They brought in-depth experience working with clients like HBO, CNN, and Jet Blue and set out to do something different with their new company by having senior focused teams—each project team includes at least one company partner who is actively engaged doing the work. The team that clients meet at an initial pitch meeting is the team they will actually work with throughout the project. In addition, the Work & Co. team doesn’t divide the work; everyone designs the same page at once with the belief that more brains are better at solving the problem. The result is a concentrated focus on two or three big features at a time before they move on to the next set of features.“