Ad Age A-List: Two Years in a Row

For the second straight year, Work & Co has been named to Advertising Age’s prestigious A-List.

The 2017 honor – being named a “Standout Agency” – follows Work & Co being named an “Agency to Watch” in 2016.

According to Ad Age, earning an A-List spot requires a blend of creativity and business strategy. Agencies named to the list are deemed by editors as change agents, “pointing the industry in a new direction—creating real impact with consumers.”

The publication noted that in less than four years time, Work & Co has become the “go-to” for companies focused on elevating their digital products and finding ways to “innovate beyond the competition.” Ad Age also cited strong growth from several wins from respected brands such as Nike, Aesop, Panera Bread, and T-Mobile. Finally, Ad Age pointed to the team’s sense of optimism as an asset.

“We’re fanatically optimistic – internally and in client engagements,” said Gene Liebel, Founding Partner. “Maintaining a positive outlook is mandatory if you want to create new digital product or services. Our teams start by working to establish an intense feeling of trust with clients. It’s the only way to collaborate closely enough to solve the organizational and technical complexity inherent in digital product development.”

Read the full report at Ad Age.