News06

01Expertise and Practice Areas

All Of Our Secrets

  1. We only make digital products & services.

    Product Strategy, User Research, Design, Technology, Analytics & Optimization: everything you need to make a successful digital product or service, and nothing more.

  2. Prototypes, not presentations.

    In our experience, the biggest ideas usually come from hard work during iterative design and development. This way of working has attracted Apple, Google and other companies that rarely approach outside firms, says Fast Company.

  3. One team: Client + Work & Co.

    We ask our clients to participate directly with us in an intensely collaborative process based on specific measures of success, rapid prototyping, and continuous testing and improvement. The result is one combined team, making things the right way, with less time invested in presentations and arbitrary deliverables.

  4. Fewer people. More senior people.

    Each client engagement is led by one of our partners. We’ve assembled an unprecedented level of hands-on talent under one roof to make this possible across multiple projects. We’re top-heavy, by design.

  5. Good products require good development.

    The best digital products and services are made by designers and engineers working together in the same room. We created Work & Co to offer the benefits of such collaborations at scale.

03Our Work: Virgin America Case Study

iOS. ANDROID. RESPONSIVE WEB.

The best digital ecosystem in travel.

Virgin America is making flying fun again. In 2014, the airline also decided to reinvent the digital travel experience.

After an exhaustive search for the right partner, the company chose Work & Co to design and engineer a new digital platform that could respond to modern travel needs and behaviors.

We partnered with Virgin America to design and develop the world’s first responsive airline website to meet the needs of modern travelers. As its digital agency of record, we extended the tech-forward experience to mobile in 2016, launching a new native app for iOS and Android. Within hours, Virgin America was the #1 featured app on both the App Store and Google Play.

Our Contributions

  • Strategy
  • Product Roadmapping
  • User Research
  • Design
  • Branding
  • Responsive Web Development
  • Software Application Architecture
  • iOS and Android Development
  • Quality Assurance
  • Analytics & Optimization

The Website

“The first radical rethinking of the flight booking experience in a decade.”

— WIRED

The First ResponsiveAirline Site

Who says airline websites are too complex to be responsive? The Work & Co technology team built a site that works wherever you are, so you have a great experience at any point of your trip, from a laptop to a mobile device.

Focused Measuresof Success

“In the early phases of the project, the Work & Co team determined that the client’s KPIs were driven by a few really important use cases, not by twenty of them. So they focused their attention on those and on doing fewer things beautifully well. And by getting the teams closer together, they were able to get feedback earlier. They did not spend time creating slick presentation decks, but instead built working prototypes of ideas—the CEO saw concepts for the site in the second week of the project. As a result, there were no big reveals, no gotcha surprises, and no selling.”

Digital FirstBranding

Virgin America has deployed Work & Co’s new look and feel across their other communication channels, from billboards in Times Square to airports. The face of Virgin America is changing, beginning with VirginAmerica.com. Illustrations by Build.

Technology-ledProcess

An amazing front-end experience is only possible with a robust technology solution backing it. Like most airlines, Virgin America’s booking technology is powered by Sabre, a decades-old back-end system. We had to create an architecture that would provide the flexibility we needed. To achieve radical changes such as a single-page booking flow, we used and extended AngularJS on top of a layer that sits between Sabre and the front-end.

Outcomes

After successfully A/B testing the new design against the old, Virgin America’s reinvented site was released. Virgin America announced an IPO following two successful quarters running the new site. It has exceeded performance goals in the following areas:

Increase in conversion rate
Decrease in web-related phone calls
Fastest loading airline website

The App

“This is no ordinary airline app.”

— Digital Trends

The industry’s fastest flight booking

Most airlines don’t prioritize capturing incremental booking revenue in-app, but we believe that the app should be your travel companion from the moment you plan your trip to when you land. So we made the fastest booking experience in the industry—guests can book a ticket in 60 seconds or less.

Smarter, focused,and context aware

To make traveling as effortless as possible, the app serves up information personalized to a guest’s travel schedule. 24 hours before a flight, it shifts into travel mode, showing guests only the most critical information first: check-in, boarding pass, and flight alert information.

Two Native Apps,Less Code

No shortcuts were taken. To build an app that is simple, enjoyable, and fast, we envisioned a new strategy for cross-platform mobile app development.

We developed iOS and Android simultaneously. In order to speed up development and reduce maintenance, we created a shared layer of business logic for all platforms. So when we have to make a change, it updates across every platform, a strategy so radical it was featured in The Next Web.

Outcomes

  1. Featured app in App Store and Google Play
  2. Increase in mobile conversion rate
  3. Downloads in less than three months

Industry Responses

  • “Work & Co was a completely different kind of partner. They took something very complex and created a simple, beautiful, and intuitive user experience.”

    LUANNE CALVERT, CMO, VIRGIN AMERICA
  • “The result is a site that gets flyers booked nearly twice as fast, on any kind of device.”

    Wired
  • “Most impressive industry evolution.”

    UX Awards
  • “Both the process and the outcome offer techniques that other companies looking to build innovative products and services can follow.”

    Forrester Research
  • “An impressively simple experience for booking, managing, and checking in to flights.”

    Travel + Leisure

Honors

  • 5webby awards
  • 3pixel awards
  • 3cannes lions
  • 1clio
  • 1digiday
  • 1one show
  • 1UX awards
  • 1ces innovation award
  • 1
  • 1

See Also

05Facts About Us

Employees

Who care about doing three things well: Product Strategy, Design, and Engineering. That’s it.

Headquarters

Brooklyn, with offices in Portland, São Paulo, Rio de Janeiro, Copenhagen and Belgrade.

Partners

And every project is directly overseen by one of them. We’re “top-heavy” on purpose; in our experience, senior, hands-on talent creates the best digital products and services.

Big Reveals

We form a team with our clients and deliver prototypes, not presentations.

Repeat business rate

Nearly all of our clients have offered us additional projects.

Days to a prototype

For most projects, we complete a full design cycle and begin testing with consumers on a prototype within one month.

Born outside the U.S.

It takes a global perspective to build products and services the world uses every day.

Products shipped

Including the Epic Games digital store, Aesop's e-commerce platform, Panera's mobile app, and Planned Parenthood's award-winning AI tool.

Page weight of VirginAmerica.com

Using AngularJS for the build, we halved the page weight of the average airline site.

06News

Ad Age A-List: Two Years in a Row

For the second straight year, Work & Co has been named to Advertising Age’s prestigious A-List.

The 2017 honor – being named a “Standout Agency” – follows Work & Co being named an “Agency to Watch” in 2016.

According to Ad Age, earning an A-List spot requires a blend of creativity and business strategy. Agencies named to the list are deemed by editors as change agents, “pointing the industry in a new direction—creating real impact with consumers.”

The publication noted that in less than four years time, Work & Co has become the “go-to” for companies focused on elevating their digital products and finding ways to “innovate beyond the competition.” Ad Age also cited strong growth from several wins from respected brands such as Nike, Aesop, Panera Bread, and T-Mobile. Finally, Ad Age pointed to the team’s sense of optimism as an asset.

“We’re fanatically optimistic – internally and in client engagements,” said Gene Liebel, Founding Partner. “Maintaining a positive outlook is mandatory if you want to create new digital product or services. Our teams start by working to establish an intense feeling of trust with clients. It’s the only way to collaborate closely enough to solve the organizational and technical complexity inherent in digital product development.”

Read the full report at Ad Age.

In Other News

Privacy

The Work & Co Privacy Policy (“Policy”) informs you about privacy practices of Work & Co, including those related to our website https://work.co (“Site”). Work & Co respects your privacy and this Policy provides you with information about how we use your personal information and the privacy choices you have regarding your personal information.

Information We Collect

Work & Co may collect and store, or have third parties collect and store, personal information that you choose to provide to us through the Site like the following: contact information like your name, email address, phone and mobile numbers; information automatically collected from the devices you use to connect to the Site; demographics like birthdate and zip code; comments, creative assets, portfolio information, resumes and other content you upload or submit to the Site when you apply for a job (collectively, “Personal Information”).

How We Use Your Personal Information

We may use your Personal Information as follows:

  1. To provide information you request based on your consent, which you can withdraw at any time;
  2. To respond to questions you ask us, based on your consent, which you can withdraw at any time;
  3. To allow you to better use the Site, based on Work & Co’s legitimate interest in providing the best experience to you and [to support our Terms of Use] and to provide information regarding use of the Site;
  4. To view and act on your job application, based on our legitimate interest in reviewing your application, and communicating with you about the process;
  5. To allow you to submit materials, comments and assets to the Site, based on your consent, which you can withdraw at any time; and
  6. To comply with our policies and applicable law.

We may also combine your Personal Information in an aggregated manner which is no longer personally identifiable to use for Work & Co’s own legitimate business purposes.

Your Rights Regarding Your Personal Information

Consistent with applicable law, you may ask Work & Co:

  1. To provide a copy of your Personal Information (there may be a charge for EU residents);
  2. To have any inaccuracies or mistakes in your Personal Information corrected;
  3. To restrict or limit our use of your Personal Information; and
  4. To have your Personal Information erased or the use of it restricted.

Work & Co will respond to any such request submitted at privacy@work.co and may ask you to verify your identity.

Information We Collect by Automated Means

Work & Co is committed to making your online experience with the Site informative and relevant. To achieve this, Work & Co collects certain information by automated means when you visit the Site, such as your IP address, the type of internet browser you are using, operating system, referring URLs, information on actions taken on the Site, how many users visited the Site and dates and times of Site visits. This information is collected to operate and improve the Site, learn about users, and better the Site, [enforce our Terms of Use] and comply with applicable law. This information is collected by various means, as explained below.

Cookies

Work & Co and our Third Party Providers (as defined below) may also collect certain information about the use of the Site by automated means, such as cookies, web beacons and other technologies, which allow the collection of information about the Site users’ online activities over time. We currently do not respond to web browser-based do-not-track (“DNT”) mechanisms.

The information that may be collected by automated means includes URLs that refer users to the Site, search terms used to reach the Site, details about the devices that are used to access the Site (such as IP address, browser type, and operating system information), and users’ interaction with the Site (like date, time, frequency and length of visits, and pages accessed).

You do have control over cookies, and can refuse the use of cookies by selecting the appropriate settings on your browser. However, by not accepting or deleting the use of cookies, you may affect your website experience and you may not be able to take full advantage of all features of this Site. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please consult the “Help” section of your browser for more information.

Third Party Providers

Work & Co may also use third-party solutions to conduct web analytics (“Third Party Providers”), such as Google Analytics, which collects information from cookies, such as your IP address and viewing information. Google Analytics is a web analytics service provided by Google, Inc., which uses cookies to help analyze how users use the Site, which is stored by Google in the United States. Third Party Providers are not operated or controlled by Work & Co and this Privacy Policy does not apply to the Third Party Providers. Work & Co does not take responsibility for the content, privacy policies, or practices of Third Party Providers. You should review and understand the privacy practices of any Third Party Provider before providing any information to or through them. Your interactions with these features are governed by the privacy policy of the Third Party Provider that provides the feature. You can review Google Analytics’ privacy policy at http://google.com/analytics/learn/privacy.html. Go to https://tools.google.com/dlpage/gooptout?hlten+GB to opt out of Google Analytics.

Sharing Information

Work & Co does not sell or otherwise disclose Personal Information collected about you, except as described herein or as otherwise disclosed to you at the time the data is collected.

Your information may be shared internally at Work & Co and with service providers retained to perform services for Work & Co, including, without limitation, hosting or operating the Site, carrying out your requests, responding to your inquiries, reviewing your employment applications, providing newsletters, bug tracking, and storing video content and analyzing data. Work & Co requires these service providers by contract to appropriately safeguard the privacy and security of Personal Information they process.

Your Personal Information may be disclosed as compelled or required by law, to law enforcement authorities or other government officials, to protect or defend Work & Co’s legal rights; or in order to investigate, prevent or take action regarding illegal activities, suspected fraud, or [violations for the Terms of Use for using the Site] or other applicable policies. Work & Co also reserves the right to transfer your Personal Information in the event of a Sale or transfer of all or a part of its business.

Data Transfer

Work & Co may transfer the information collected on the Site to other countries other than the one in which the information was originally collected and you hereby consent to such transfer. Those countries may not have the same data protection laws as the country in which you initially provided the information. When your information is transferred to other countries, Work & Co will protect that information as described in this Privacy Notice and as required by applicable law.

Security

The security of information is important to us, and we are committed to using reasonable measures to protect the Personal Information collected. However, it is not possible to completely eliminate the risks or completely guarantee the security of Personal Information. As unauthorized access to Personal Information can occur because of computer failures and other factors and could compromise your Personal Information, we are not liable for any wrongful, illegal or malicious actions which compromise the security of your Personal Information.

Retention of Personal Information

Work & Co retains Personal Information based on our needs and legal requirements as necessary for the purpose(s) for which the data was collected, and any other permissible, related purpose. When certain payment details and correspondence is no longer needed, we may anonymize the information which may be further retained and used or securely destroy the Personal Information.

Links to Other Websites

The Site may provide links to other websites for your convenience and information. These websites may operate independently and have their own privacy notices or policies, which you are strongly encouraged to review to better understand their procedures for collecting, using and disclosing Personal Information. Work & Co is not responsible for the content of the linked websites, any use of these sites, or the privacy practices of these sites.

Children

The Site is not intended for children and we do not knowingly solicit personal data from or communicate with children under the age of 13.

Consent

By using the Site, you consent to the processing of your Personal Information as described in this Privacy Policy.

Contacting Us

If you have any questions about this Privacy Policy or our privacy practices, please feel free to email us at privacy@work.co or write to us at:

Work & Co

231 Front Street, Floor 5

Brooklyn, NY 11201

Attn: Zach Lindeman

Changes to this Privacy Notice

Work & Co reserves the right to change or add to this Privacy Notice from time to time and will post any revisions on this Site. The bottom of the Privacy Notice will indicate when it was most recently updated and your use of the Site will indicate your agreement to any such changes. We encourage you to check back often to review the latest version.

Under California Civil Code sections 1798.83-1798.84, California residents are entitled to request for a notice identifying the categories of Personal Information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like this information, please submit a written request to privacy@work.co.

  • 00 Introduction
  • 01 Expertise
  • 02 Clients
  • 03 Virgin America
  • 04 Leadership
  • 05 Facts
  • 06 News
  • 07 Careers