Built for the Modern Shopper: ALDO’s New E-Commerce Site
May 01, 2017
The ALDO Group has unveiled the biggest step in its ongoing digital transformation: a premium website and responsive e-commerce platform, built and designed by Work & Co.
“We are committed to designing a universal digital experience: accessible, responsive, social, human-centered, and most of all, easy to scale,” said Grégoire Baret, GM of Experience Design, at the global footwear and accessories retailer.
The year-long project drew on Work & Co’s capabilities across digital development, design, product management, and quality assurance.
Said Jon Jackson, Design Partner: "Knowing that the first place people experience Aldo is increasingly shifting from physical stores to aldoshoes.com, we devoted a ton of time to ensuring shoppers really feel a connection to the brand and have a premium experience—from the homepage to checkout."
“We elevated the brand with a new visual language, while giving Aldo shoppers the ease and speed they expect,” said Rachel Bogan, Product Management Partner. “The best part is we did it while exceeding required digital accessibility standards.”
Aldo’s revamped global storefront has launched initially in the US, Canada, and Europe and will continue rolling out to new markets. The new e-commerce site acts as the engine for the Montreal-based company’s omnichannel strategy, and complements the company’s 2,300 stores worldwide.
The new platform is designed to bring digital and physical together as “online shopping carts aren’t just connected to mobile, but also to in-store tech,” eMarketer notes.
In an interview with Digiday, Bogan adds that the Aldo project is “more than just a website, this is a multi-year strategy overhaul.”