Announcing the New MSCI.com

MSCI, known for its innovative insights and solutions in the investment space, has launched a newly redesigned digital platform.

“With the launch of MSCI.com we will have completely transformed our content, data, and infrastructure removing years of complexity and technical debt delivering an entirely new experience focused on putting our clients’ needs first,” said Andrea Marshall, MSCI Managing Director, Global Head of Digital Marketing Experience.

Respected for its global stock market indexes, data, and analytics, MSCI’s tools help investors —including asset managers, hedge funds, and pension funds— to benchmark investment performance, construct portfolios, and manage risk.

The new platform is built on a flexible, scalable content framework, designed to tell the MSCI story and curated to guide clients and drive engagement with MSCI’s people and products. The launch comes after a tight collaboration with Work & Co, part of Accenture Song, consisting of an end-to-end transformation including experience design, CMS, technical integration and development, content transformation, data transformation, and a refreshed brand.

Three ways the new design takes MSCI’s offerings to a new level:

• Helps MSCI achieve their objectives with a visual identity that helps boost awareness, tells their unique story and conveys their reputation as an innovative, trusted global brand.
• Demonstrates client challenges and guides them to the proper solution clearly—through a new navigation that allows customers to see their current objectives and MSCI’s product options quickly.
• Improves client experience by facilitating conversations and providing education.

“The new MSCI.com is about making connections. At its core, MSCI is a comprehensive ecosystem that links tools, products, research, content, and people – so the big challenge was taking this complexity and communicating it in a way that is easy for clients to connect the dots to learn and engage in a meaningful way,” said Group Design Director Erin Coughlin. “We are proud to have brought this vision to life alongside the amazing MSCI team, with the result being a scalable, sustainable, framework that supports thoughtful discovery and helps encourage informed conversations.”

Visit the new MSCI.com now.