Blue Bottle Launches New Mobile App

Blue Bottle, a global network of cafes across the United States and Asia, has launched a new mobile app that furthers the brand’s mission of connecting the world to delicious, high-quality coffee. 

The app’s new navigation takes a thoughtful departure from conventional patterns, embracing a streamlined approach that reflects the brand’s commitment to simplicity. Guests can now skip the wait with seamless mobile ordering of their favorite handcrafted drinks and locally sourced pastries. The redesign also ushers in a refreshed look blending East and West design influences, while introducing a refined color palette anchored by Blue Bottle’s iconic signature blue. Warm tones replace the stark white of the previous design —which, alongside rich photography, creates a welcoming look that captures the character of the cafes.

Blue Bottle partnered with Work & Co, part of Accenture Song, on design, product strategy, and front-end development for the new app.  

“It’s a digital experience rooted in the values we’ve always held close: care, craft, and connection,” said Blue Bottle Coffee Chief Brand & Experience Officer Simone Hodges. “With our new membership program, we’re giving our guests more ways to share the coffee they love, whether gifting a drink to a friend or being surprised with a reward for no reason at all.”

Added Francisca Hawkins, Global VP Digital & Enterprise Technology: “The redesign trades typical app navigation for three clear points of interaction —café location, order, and our iconic Blue Bottle logo. In addition, thoughtful features turn routine into ritual and ensure that our guests feel as welcomed in the digital space as they do when walking into one of our cafes.” 

Another new feature of the app is Morning Notes. Because Blue Bottle sees coffee as more than just a beverage – a ritual — the experience enriches that moment between order and pickup by offering guests curated content designed to spark curiosity and connection. After placing an order, guests will discover Morning Notes that include:

• Art: with background stories about the artist and the piece
• Local Spotlights: sharing neighborhood gems and hidden histories 
• Brand Stories: Blue Bottle’s history and coffee-brewing tips
• Lyrics: carefully selected songs to add poetry to your coffee moment

Accessible through the newly redesigned mobile app also comes Blue Bottle Coffee Membership —a new kind of membership program created to make every coffee ritual more rewarding and shareable. Members earn points with every purchase, bringing them closer to a free drink for themselves or to gift to someone else. Customers can discover offers, exclusive merchandise, or curated gifts “just because”, each tailored to their unique tastes. 

Intentional touchpoints on both the app and the membership program bring the care and hospitality of its cafes into the digital space, and reinforce Blue Bottle’s belief that a cafe visit is never just a transaction, but an experience worth savoring. 

Noted Joe Stewart, Co-Founder and Designer at Work & Co: “Craftsmanship, care, and attention to detail sets Blue Bottle apart, and our job was to capture that ethos in an interface that’s also effortlessly intuitive. The app redesign is an extension of the strong brand Blue Bottle has already built and is now further extending globally with products that allow customers to focus on what really matters: a perfect start to their morning.” 

Download the new app on iOS and Android now.