Canada Goose Launches New Digital Flagship

Canada Goose has reimagined luxury retail online with the launch of a brand-new ecommerce platform.

Work & Co led product strategy, concepting, and detailed design for the new site, which was built on a custom Shopify implementation.

The redesigned site offers customers an elevated digital platform that aligns with Canada Goose’s in-store experience, bridging the shopping experience into a single, store-connected journey, and unifying luxury, storytelling and commerce.

“We didn’t want to simply follow luxury ecommerce conventions. While we embraced industry best practices, we challenged ourselves to push beyond them, creating an experience that feels unmistakably Canada Goose,” said Rochelle Ezekiel, Senior Vice President, Digital Retail at Canada Goose. “The result is a digital flagship that balances emotional storytelling with commercial excellence, setting a new standard for how brands connect with customers online. Often websites make a choice between inspiration and transaction. We believed customers deserved both. In a digital world increasingly defined by sameness, our ambition was to create an experience that is as distinctive and enduring as the products we make.”

New features include:

• Storytelling as Discovery: Editorial and commerce are no longer separate destinations. Storytelling is woven natively into product discovery, so inspiration and shopping unfold in one continuous flow — and product pages become immersive brand moments rather than transactional endpoints.
• A More Considered Grid: A reimagined way to browse presents products as distinctive yet connected, with comparison and cross merchandising that reward exploration and shorten the path from a category to the right piece.
• Iconography: The iconic Canada Goose disc becomes a more dynamic element of the interface, shifting on certain pages to reflect the product world a visitor is exploring while opening a window on the brand’s history.
• Confidence by Design: Refined product pages streamline variations (colors, sizes, and details like hoods) and surface craftsmanship, heritage, and technical detail as it’s needed, so choosing feels effortless.

“With the Canada Goose brand, its storied heritage sets a high bar, so we knew we needed to evolve it with care,” said Jon Jackson, design leader at Work & Co. “Balancing respect for the past with ambition to challenge design conventions resulted in our collective teams doing some of our best work.”

Visit the new canadagoose.com.