Epic Games: Launching a New Digital Store

Epic Games — the developer of the world’s hottest game Fortnite and developer software, Unreal Engine — has launched a unique digital store that aims to share more revenue with game developers.

Work & Co partnered with Epic’s in-house team of designers and developers on the launch, contributing to design and front-end development for the new store.

“Epic is giving developers a higher revenue share than most of its competitors,” wrote Engadget. “Much like creators who sell items through the Unreal Engine Marketplace, developers will keep 88 percent of revenue and Epic will take a 12 percent cut. Most digital game stores typically keep 30 percent of revenue.”

It’s also open to games developed with any game engine. For games made with Unreal Engine, Epic will cover royalties on revenue generated through the store. It even features a Support-A-Creator program that connects developers with over 10,000 creators, such as YouTube video makers and Twitch streamers.

In a statement, Epic Games founder and CEO Tim Sweeney said this about the company’s approach to creating a more fair type of selling experience: “As a developer ourselves, we have always wanted a platform with great economics that connects us directly with our players. Thanks to the success of Fortnite, we now have this and are ready to share it with other developers.”

“It’s rare that a company that’s such a leader in its industry will go to such lengths to support the work of small, independent developers,” said Marcelo Eduardo, co-founder and Technology Partner at Work & Co. “Epic Games is helping drive creativity within the tech community, and as a founder of a company with engineering at the center, we are proud to partner with Epic Games.”

To visit the Epic Games Store, head here. Read more about it at The Verge, Venture Beat, Engadget, and PC World.