August 01, 2018. Nine months after Haven Life’s relaunched its digital channels, the insurer is seeing a surge in customers, Forrester Research reports.
“By using a redesigned application process from Work & Co, Haven Life increased mobile applications by 112%, tablet applications by 59%, and the total number of policyholders by 76%,” said Forrester in a new report that highlights winning strategies for conversational interfaces.
“Crafting a differentiated product that combines a human element with a fully digital experience is a challenging task,” noted Haven Life’s Head of Design, Leslie Kang. “We needed a partner that would match our entrepreneurial spirit and could create exceptional experiences. Work & Co showcased a unique ability to offer original and engaging solutions, like the conversational application, while also iterating quickly based on customer and team feedback.”
Haven Life is a spinoff of 150-year old financial services firm MassMutual. Its goal? Remove the complexity of buying life insurance. Haven Life’s digital application process lets you enroll within 20 minutes and without a medical exam. Policies are available in all 50 states, and the company —as a reflection of its core values of inclusion— in July expanded its coverage to non-U.S. citizens as well as individuals with chronic illnesses or disorders.