Branding a Unicorn: Hippo Hits $1 Billion Valuation
July 26, 2019
Work & Co client Hippo Insurance now leads the pack of high-growth fintech players, securing a new funding round of $100 million from Bond, founded by Kleiner Perkins alum Mary Meeker.
The raise means Hippo crosses a $1 billion valuation and reaches unicorn status —just two years after its official launch. In step with the latest round, Work & Co and Hippo launched a new brand and website, including everything from refining the logo to new motion design.
Inspired by its mission to transform the outdated, clunky experience people have had with their home insurance providers, Work & Co first partnered with Palo Alto-based Hippo in 2016.
Said Mohan Ramaswamy, founder and strategy partner at Work & Co: “We bought into Hippo from the start —enough to pair equity with the initial project— knowing that, for DTC companies, digital conversion makes or breaks your business. By closely collaborating on everything from product strategy and concepting through to testing and optimization, we crafted the best sign-up flow I’ve seen. The ease of the experience has helped to drive more than 10x growth in the past 12 months.”
“We knew from the very beginning that creating a premium digital experience for our customers would be critical to Hippo’s success,” said Assaf Wand, Hippo's founder. “Our ability to be fast, transparent, easy-to-use and 100% online means we can offer a superior product. Work & Co was an early believer in us and played an important role in defining our digital strategy and brand and helping us break out within the crowded fintech space.”