Lennar Unveils New Digital Tools for Homebuyers

Lennar Corporation, the nation’s leading homebuilder, partnered with Work & Co to launch a revamped digital experience that makes it easier for buyers to find their next home.

Amid a heated housing market, a key focus of the new Lennar.com is ensuring customers are equipped with real-time access to the latest information about Lennar homes and communities.

With the new site —for which Work & Co led strategy, design, and front-end development—homebuyers benefit from new self-serve, immersive tools such as:

Fully-custom and interactive home availability maps Virtual tours paired with richer photo walkthroughs Digital booking of self-guided, in-person toursIntegration with Opendoor to help sell existing homes

Underpinning all the site’s new features are a cleaner user experience paired with stronger search and product discovery capabilities to enable customers to connect with the high-quality, versatile home choices in the Lennar portfolio.

Earlier this year, Lennar was named the #1 Most Admired Homebuilder on FORTUNE Magazine’s 2021 List of World’s Most Admired Companies, with a top factor being laser focus on continually evolving the customer experience. Said Rick Beckwitt, Co-Chief Executive Officer and Co-President of Lennar (or anyone else you’d like to be quoted)

Quote from Work & Co

Housing sales set new records in 2020, and we know more customers than ever are relying on websites as their primary source of information on new homes —a trend that accelerated during Covid-19. Etc etc

Visit Lennar.com.