News: Pfizer Partners with Work & Co on Digital Innovation
Time Names MTA Map to Best Inventions List
November 10, 2021
Time has announced its 100 Best Inventions of 2021 —the definitive list of new products and innovations changing the way people live over the course of the year — and the MTA Live Subway Map that was designed and developed by Work & Co is among the winners.
Wrote the publication: “Even diehard New York City subway devotees will admit that keeping up with service changes on the system’s 36 lines and 472 subway stations is impossible. But now there is hope: the new MTA Live Subway map is a web-based visualization that shows subway service in real-time, redrawing itself when lines or stations are down, or trains are running on alternate lines. Created in partnership with digital agency Work & Co, the map is a design feat, retaining the iconic four-decade-old look while bringing it up to the minute with live data.”
To assemble the 2021 list, TIME solicited nominations from the publication’s editors and correspondents around the world, then evaluated each contender on a number of key factors, including originality, creativity, efficacy, ambition, and impact.
This is the second time a product built by Work & Co has made the list; our AI chatbot for Planned Parenthood, Roo, was also honored in 2019.
Read the full feature in Time.