News & Insights
November 17, 2023
Phoebe Philo’s namesake fashion brand has officially launched via a new e-commerce platform that brings the designer’s highly anticipated collection to global fans.
Work & Co worked closely with Philo and her team to shape the digital-first brand, we partnered on concept development, detailed design production, and tech planning for the new website.
Three core design decisions we focused on were:
- Creating an image-forward experience
- Prioritizing a flexible framework, allowing for future spontaneity
- Focusing on a straightforward shopping experience, designed for limited quantities
Additionally, the brand aims to stand out by offering customers “high quality materials and craftsmanship, and designs that maintain relevance over time.” Collections are produced in limited quantities to promote sustainability and cut down on waste and overproduction so common in the luxury retail space.
“It's a unique opportunity to launch a new brand completely from scratch, and an honor to work alongside such an iconic and revered designer in the fashion industry at this point of evolution in her career,” said Dever Thomas, Design Partner.
Work & Co previously partnered with Philo in her role as Creative Director of Céline in 2017, to launch an e-commerce experience that helped the fashion house embrace a modern digital presence while staying true to the brand’s image and ethos. Work & Co has extensive experience working in e-commerce, with clients from a range of retail, beauty and luxury brands including Givenchy, Bottega Veneta, and Aesop.
Said CNN: ‘PhoebePhilo.com is now open is music to fashion fanatics' ears.”