March 30, 2018. As interest in political news has hit an all-time high, Politico.com has unveiled a redesign that gives readers a lighter, cleaner experience optimized for all screens.
“Creating useful digital experiences at scale is always our goal,” said Mohan Ramaswamy, founding partner at Work & Co, “so we were excited to make it easier for Politico’s 26 million readers to keep tabs on what’s happening inside the White House and Congress.”
Founded in 2007, Politico quickly earned credit as a disruptor providing faster news breaks and edgier political content. In just over a decade, it’s become a top source for political coverage. The media brand’s relaunch comes as the publication becomes even more ambitious: it’s planning to expand in Washington, create new state versions of Politico and expand into Europe.
Beyond improved readability and scannability of content via new navigation, and a mobile-friendly design — we created a whole module library to flex and work in 5 distinct breakpoints — we also gave Politico a new look. Politico.com has a lighter background and we swapped in a new unadorned typeface, Din, to replace Proxima Nova.
"The redesign is a direct reflection of the way the newsroom is behaving — whether that’s chasing a big scoop, doubling down on live coverage or digging deeper via analysis and visual content like video and infographics” added Work & Co Design Director Sarah Sampsel.