Work & Co Expands to Atlanta, Los Angeles and Appoints New Leaders

Work & Co is opening two new U.S. office locations —in Atlanta and Los Angeles— to open additional pathways for top talent to join in its mission of creating digital products and services that transform companies.

The new offices come on the heels of over 23% year-over-year growth, as brands accelerate their digital transformation efforts. Over the past 18 months, Work & Co has also seen a spike in client sectors such as healthcare, grocery, education, sports, and real estate, as well as project types that span from Web3 and design systems to e-commerce and mobile applications.

In keeping with its hands-on, federated leadership model, Work & Co appointed three new managing directors to oversee its new Atlanta and Los Angeles offices, and bolstered its Brooklyn headquarters as well.

• Chip Gross joins Work & Co in the new role of Managing Director, Atlanta after spending time at agencies, consultancies and client-side organizations, including the Boston Consulting Group, UPS, Hearst, and IBM.

“You think about culture, music, and all the different ways that creators in Atlanta influence everything globally, and there’s an opportunity for us to apply that influence to create an even larger impact,” he said. “Conversely, I think a lot of talent here in Atlanta has been underrepresented and hasn’t had as many ways to materialize their potential. While I’m personally excited to join Work & Co to be part of designing and building our new future of work and life — what’s most compelling is getting to create a new pipeline for the deep pool of diverse talent in Atlanta who would be excited to join our vision and make products and services of value for the world.”

• Shane Abrahamovich takes on the new role of Managing Director, Los Angeles after joining Work & Co 18 months ago and has led work for clients such as Acorns, Vistaprint, and T-Mobile.

“Work & Co battles against the bureaucracy and slow-moving nature inherent to most client services businesses, and supports our teams to do great work in a way that I haven’t seen anywhere else in my career. As we open our doors in Los Angeles, I anticipate that our focus on shipping will be very attractive to talent. Our entry here also feels well-timed as we’ve seen what once was an entertainment-driven city evolve into a more dynamic mix of tech-forward companies and startups.”

• Jenny Hirsch, a product leader and veteran of the company for the past six years, becomes Managing Director, Brooklyn. She is elevated from Group Director, Product Management.

“I’ve been fortunate to collaborate with incredible teams and client partners on fascinating and impactful work, such as an award-winning AI chatbot for Planned Parenthood and next-generation fintech products for Goldman Sachs. Supporting our teams has always been my passion, and in my new role I’m committed to ensuring that our teams continue to have the opportunity to solve interesting problems and launch impactful digital products, while also putting team health at the forefront of how we deliver.”

Read more in Ad Age.