Introduction
Our Approach
Work & Co strategically introduces AI where it adds real value —to either facilitate the process of our own teams, or enhance the products we ship.
AI is not a new topic for our engineering, product, and design teams. From the award-winning chat interfaces we've launched to net new tools simplifying complex and personalized data, Work & Co has been building products on top of the foundations of AI for several years.
But the rise of generative AI is a democratization moment, making more powerful AI tools available for everyone. Recent advances mean we can now move beyond narrow AI, capable of only specific tasks, to our new ability to achieve an endless number of goals. For many companies that can mean opportunity —and along with it, an overwhelming set of business decisions in the months and years ahead.
Clients trust Work & Co’s strategic guidance to help them intelligently orchestrate how they integrate AI into their platforms and offerings. Simply put, we can help companies prioritize where to focus on AI for business outcomes and steer clear of distracting hype. We’re also extending to the AI space our award-winning track record for building high-performance technical solutions, the kind that meet the long term needs of organizations and power net-new experiences to bring to market.
We believe AI has the opportunity to be a force multiplier for our clients and also for ourselves:
- Digital products can fundamentally change with AI.
- The way we work will need to change.
- The technology will keep evolving fast.
Work & Co is taking a measured, responsible approach to learning and applying new technologies —ensuring new AI capabilities and tools further the goals of our clients to move the needle for their business and teams. As with all of our practice areas, we’ll constantly assess and iterate accordingly. Those are after all, the fundamentals of building, launching, and evolving great digital products.
Projects
Latest AI Work
Since the start of 2023, a wave of new clients have turned to us to lead confidential AI-enabled projects in the technology, education, retail, grocery, and health verticals. Our dedicated team of AI experts is continually pushing forward new ideas and we’ll share select work and learnings here.
Planning Made Easy with AI
Solving for pain points will be accelerated through AI. One concept we predict will see rapid adoption is simultaneous planning for multiple people. Here we envision the possibilities around group planning for travel, but it's easy to extend to various use cases including music festivals, sports events, and conferences.
Conversational Commerce
Recent advancements in AI and natural language processing mean a new wave of conversational commerce experiences will help retail, hospitality, and travel companies stay competitive —and provide better service to customers.
TestPilot
A exploration of how AI can enhance our development and QA process. TestPilot is a developer tool that lets us write functional tests with natural language instead of code.
Talk to experts
Ready to take your AI strategy to the next level? Work & Co can help your teams intelligently orchestrate tools and integrate AI into existing platforms.
Insights & Perspectives
Interview: Operationalizing AI
BrXnd Dispatch spoke with Partners Rachel Bogan and Oliver Dore about how clients are integrating AI into existing experiences, building net new ones, and structuring their teams for the future.
Creating a Foundational Framework for Conversational Experiences with LLMs
Building on the foundations of our recent "Intro to LLMs" report, companies can learn about how to put AI exploration into action. Create new conversation-based digital experiences for your customers that harness LLM capabilities to their fullest potential.
Integrating AI into the Design Process
Design Lead Robyn Lambert was interviewed by Built In about her advice to designers starting to integrate AI into their work.
Introducing Large Language Models
In this report, we’ll provide a starting point to help you begin to explore the power of LLM models and envision how you’ll integrate them into your business —for your own workflows and for customer touch points.
The Next Frontier: Integrating AI Solutions
Design Partner Derek Fridman published a piece in Ad Age on how building strategies for intelligent orchestration of AI solutions will help retailers create more precise, personalized digital experiences.
AI & Retail Roundtable
For the latest in our VIP event series, Work & Co convened leading retail executives to discuss our new era of innovation as recent advancements in AI are driving shifts in business operations consumer-facing experiences. From supply chains to product discovery, how we shop will forever change.
Future Outlook
As AI technology continues to mature over the next year, or set of years really, brands and agencies see it as an opportunity to reduce day-to-day production work and to reinvest in creativity. The big takeaway? The industry realizing that AI may actually raise the bar around creativity and differentiation.
Events
Inscreva-se
Previous talks
Fast Company Innovation Festival Brasil
Projetar a próxima geração de produtos digitais significa compreender como aproveitar a IA para tornar as experiências do cliente mais personalizadas e mais poderosas. Como a Work & Co está ajudando as principais marcas de todos os setores a integrar a IA em produtos digitais voltados para o cliente e insights que podem ser usados para planejar roadmaps digitais.
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Previous talks
Spotlight AI
Join Technology Partner Marcelo Eduardo to learn how AI and humans can come together to go deeper, faster —with a look across how different disciplines (including design, strategy, design, and technology) can build more powerful tools that people love using.
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Recent:
What If? Summit
Technology Partner Chris Alden joined client partner Planned Parenthood Vice President, Digital Products Kevin Williams at the virtual What If? Summit to discuss the future potential uses of AI in the health space, and the powerful opportunities ahead for nonprofits to use tech for good while embracing a commitment to Responsible AI.
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Recent:
Groceryshop
Work & Co Partner Rupal Parekh led a discussion with technology leaders about the role generative AI will play in grocery to drive better shopper engagement, and deliver more powerful experiences for shoppers.
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Recent:
Spotlight AI
Product Management Partner Rachel Bogan headlined the agenda at the FITC conference, where she spoke about our experiments with AI at Work & Co, Conversational Commerce, and how AI will continue to impact the future of retail.
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Recent:
NYC Meetup - Making Friends with Robots
Reese joined a panel of content professionals from Mastercard, Google, and Perficient to talk about experimenting with AI tools to support their process. They discussed the benefits, challenges, and ethical considerations of incorporating this fast-emerging technology into our workflows.
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Recent:
LUMA Partners Digital Media Summit
Technology Partner Oliver Dore took the stage for an AI leadership panel at the LUMA Partners Digital Media Summit – to discuss the challenges and opportunities that recent breakthroughs in Generative AI could bring for the future of Creative Technology.
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Recent:
Mirren Conference: Using AI to Drive Agencies Forward
Rachel Bogan discussed integrating AI technology into clients’ customer touch points – and share insights into how we’re using AI to drive our own business forward.