Onboarding in the insurance sector has historically involved multiple phone calls and extensive paperwork. Getting a quote takes an average of 25 minutes. Our approach was a simple web form that automatically prefills publicly available data about every home, including year built, square footage, and roof type. It generates an accurate quote in 60 seconds.

While prioritizing easy signup, Hippo wanted more than a one-time transactional relationship with customers. To move past the traditional buy-then-forget insurance model, Hippo provides in-home IoT sensors that further reduce monthly costs. We helped the company create a real-time claims flow and dashboard that simplifies a stressful task with a transparent timeline for reimbursement. We also created concepts for a companion mobile app that helps customers manage and maintain their homes.

As Hippo started to scale nationally, we partnered with them to evolve their visual identity. Inspired by the idea that every home is unique, we designed Hippo's brand to reflect the personal nature of proper coverage. Our illustrations, animations, and playful iconography create moments of delight for customers. The new logo anchors the brand, with the negative space of the “h” forming a doorway. It has become the key element that represents Hippo’s role in protecting your home.