Company Leadership04

Expertise and Practice Areas01

All Of Our Secrets

  1. We only make digital products & services.

    Product Strategy, User Research, Design, Technology, Analytics & Optimization: everything you need to make a successful digital product or service, and nothing more.

  2. Prototypes, not presentations.

    In our experience, the biggest ideas usually come from hard work during iterative design and development. Forrester Research called our way of working “a model to follow.”

  3. One team: Client + Work & Co.

    We ask our clients to participate directly with us in an intensely collaborative process based on specific measures of success, rapid prototyping, and continuous testing and improvement. The result is one combined team, making things the right way, with less time invested in presentations and arbitrary deliverables.

  4. Fewer people. More senior people.

    Each client engagement is led by one of our partners. We’ve assembled an unprecedented level of hands-on talent under one roof to make this possible across multiple projects. We’re top-heavy, by design.

  5. Good products require good development.

    The best digital products and services are made by designers and engineers working together in the same room. We created Work & Co to offer the benefits of such collaborations at scale.

Our Work: Virgin America Case Study03


The best digital ecosystem in travel.

Virgin America is making flying fun again. In 2014, the airline also decided to reinvent the digital travel experience.

After an exhaustive search for the right partner, the company chose Work & Co to design and engineer a new digital platform that could respond to modern travel needs and behaviors.

We partnered with Virgin America to design and develop the world’s first responsive airline website to meet the needs of modern travelers. As its digital agency of record, we extended the tech-forward experience to mobile in 2016, launching a new native app for iOS and Android. Within hours, Virgin America was the #1 featured app on both the App Store and Google Play.

Our Contributions

  • Strategy
  • Product Roadmapping
  • User Research
  • Design
  • Branding
  • Responsive Web Development
  • Software Application Architecture
  • iOS and Android Development
  • Quality Assurance
  • Analytics & Optimization

The Website

“The first radical rethinking of the flight booking experience in a decade.”


The First ResponsiveAirline Site

Who says airline websites are too complex to be responsive? The Work & Co technology team built a site that works wherever you are, so you have a great experience at any point of your trip, from a laptop to a mobile device.

Focused Measuresof Success

“In the early phases of the project, the Work & Co team determined that the client’s KPIs were driven by a few really important use cases, not by twenty of them. So they focused their attention on those and on doing fewer things beautifully well. And by getting the teams closer together, they were able to get feedback earlier. They did not spend time creating slick presentation decks, but instead built working prototypes of ideas—the CEO saw concepts for the site in the second week of the project. As a result, there were no big reveals, no gotcha surprises, and no selling.”

Digital FirstBranding

Virgin America has deployed Work & Co’s new look and feel across their other communication channels, from billboards in Times Square to airports. The face of Virgin America is changing, beginning with Illustrations by Build.


An amazing front-end experience is only possible with a robust technology solution backing it. Like most airlines, Virgin America’s booking technology is powered by Sabre, a decades-old back-end system. We had to create an architecture that would provide the flexibility we needed. To achieve radical changes such as a single-page booking flow, we used and extended AngularJS on top of a layer that sits between Sabre and the front-end.


After successfully A/B testing the new design against the old, Virgin America’s reinvented site was released. Virgin America announced an IPO following two successful quarters running the new site. It has exceeded performance goals in the following areas:

Increase in conversion rate
Decrease in web-related phone calls
Fastest loading airline website

The App

“This is no ordinary airline app.”

— Digital Trends

The industry’s fastest flight booking

Most airlines don’t prioritize capturing incremental booking revenue in-app, but we believe that the app should be your travel companion from the moment you plan your trip to when you land. So we made the fastest booking experience in the industry—guests can book a ticket in 60 seconds or less.

Smarter, focused,and context aware

To make traveling as effortless as possible, the app serves up information personalized to a guest’s travel schedule. 24 hours before a flight, it shifts into travel mode, showing guests only the most critical information first: check-in, boarding pass, and flight alert information.

Two Native Apps,Less Code

No shortcuts were taken. To build an app that is simple, enjoyable, and fast, we envisioned a new strategy for cross-platform mobile app development.

We developed iOS and Android simultaneously. In order to speed up development and reduce maintenance, we created a shared layer of business logic for all platforms. So when we have to make a change, it updates across every platform, a strategy so radical it was featured in The Next Web.


  1. Featured app in App Store and Google Play
  2. Increase in mobile conversion rate
  3. Downloads in less than three months

Industry Responses

  • “Work & Co was a completely different kind of partner. They took something very complex and created a simple, beautiful, and intuitive user experience.”

  • “The result is a site that gets flyers booked nearly twice as fast, on any kind of device.”

  • “Most impressive industry evolution.”

    UX Awards
  • “Both the process and the outcome offer techniques that other companies looking to build innovative products and services can follow.”

    Forrester Research
  • “An impressively simple experience for booking, managing, and checking in to flights.”

    Travel + Leisure


  • 5webby awards
  • 3pixel awards
  • 3cannes lions
  • 1clio
  • 1digiday
  • 1one show
  • 1UX awards
  • 1ces innovation award
  • 1
  • 1

See Also

Company Leadership04

Top heavy, by design.

  • Felipe Memoria

    Partner, Design

    Lead designer of acclaimed products for Virgin America, TED, CNN, HBO GO and the new Oi. Winner of 30+ industry awards including two Cannes Lions. Hired and mentored 100+ designers. Author of best-selling digital design book in Brazil. Past life: Partner, Global Head of UX at Huge.

  • Joe Stewart

    Partner, Design

    Designer, first & foremost. Focus: design as a medium, with a strong bias toward prototyping. 18 years of digital product design experience. Cannes Lion winner for Fast Company: Most Creative People in Business. Past life: Partner, Global Head of Creative at Huge.

  • Marcelo Eduardo

    Partner, Technology

    Focus: technology strategy and development for mobile, responsive design, connected TVs, and other consumer technologies. Rolled out media platforms for Google, Showtime, YouTube. Past life: VP at Huge; R&D at the Nokia Institute of Technology.

  • Mohan Ramaswamy

    Partner, Strategy

    Helps clients systematically plan and build digital products, capabilities, and organizations. Led Work & Co's engagements for Virgin America, Google, AOL, TripAdvisor, and the NBA. Past life: McKinsey, where he established new business models and product roadmaps for organizations in the media, retail, and financial services sectors.

  • Rachel Bogan

    Partner, Product Management

    Leads Product Management as a team and discipline. Shipped digital products and shaped digital strategy for HBO GO, Disney, Diageo, Google, Target, FreshDirect, and various start-ups. MBA: NYU Stern School of Business. Past life: VP at Digitas.

  • Jon Jackson

    Partner, Design

    Leads design across brand-focused engagements. Has created integrated brand experiences for Target, Chase Bank, and Gucci. Recognition includes Communication Arts, The Webby Awards, Cannes Lion, and others. Past life: Global Creative Director at Huge, where he led design across 12 offices.

  • Casey Sheehan

    Partner, Design

    15 years at the intersection of design and technology, including partnerships with Apple, Audi, Nike, and Target. Winner of the industry’s highest honors, including a Cannes Design Gold Lion. Past life: Executive Creative Director at Huge, where he led a new group that designed digital experiences exclusively for Apple.

  • Muriel Alvarez

    Director, Product Management

    Focus: leading great teams, delivering amazing digital products. 15 years experience in program management, across a variety of industries for clients such as Wall Street Journal, Samsung, Ford Motor Company, Pepsi, and other Fortune 100 firms. Past life: Director, Program Management at Huge.

  • Fernando Andrade

    Principal Developer

    Software engineer with product management mindset. MSc. in Computer Science with focus on distributed systems and 10 years of software development experience. Past life: Co-founded an e-commerce startup in Brazil and developed apps for Samsung, Deutsche Telekom, and Globo Network.

  • James Ayres

    Design Director

    Designed and directed award-winning digital experiences for some of the world’s smartest brands, including Apple, Honda, and AT&T. BDes York University/Sheridan College. Past life: Art Director at Critical Mass Toronto.

  • Francesco Bertelli

    Design Director

    Award-winning work for clients including Syfy, Target, and American Express. Hybrid background with over 15 years of experience designing and developing. Past Life: Design Director at Ogilvy & Mather.

  • Brock Boddie

    Group Director, Product Management

    Focus: Shipping exceptional digital products. 17 years of experience in digital product design and development as well as consulting operations. Has led award winning engagements for The Four Season and Think with Google. Past life: General Manager for Huge Oakland and Toronto.

  • Andre Carvalho

    Principal Developer

    Mobile architecture and development specialist, leading projects including Virgin America's iOS and Android apps. Has developed more than 100 mobile apps. Past life: Founder of tech consulting firm working with Nokia, NET, and UOL.

  • Daniele Codega

    Design Director

    Partners with clients on strategic and systematic design of large scale digital products. Has led work at the intersection of physical and digital, media, and luxury for companies such as Apple, Gucci, Samsung. Past life: Product Design Director at Elephant. Head of Design and UX at Reuters. First Creative Director of Huffington Post.

  • Michael Evans

    Group Director, Product Management

    Software design and development leader with 15 years of experience. Believes success is typically measured months and years past a product's initial launch date. Lead product manager for Virgin America's web redesign and ongoing optimization. Past life: Lead Producer at Odopod.

  • Zeh Fernando

    Principal Developer

    Over two decades of front-end development experience. Success stories: a first-of-its-kind digital soda fountain for Pepsico and innovative retail experiences for Patrón and Mountain Dew. Past life: Principal Developer at Firstborn.

  • Thiago Franco

    Design Director

    Specializes in creating product frameworks designed to scale for global clients to including Google, Nike, and Mastercard. Co-created the first UX design course for Miami Ad School Brazil. Masters in Information Architecture from Kent State University. Past life: Experience Design Director at R/GA

  • August Heffner

    Design Director

    Creative direction and design for brand-focused engagements, specializing in balancing usability with emotion. Has worked with clients including Toys 'R' Us, Victoria's Secret, and American Express. Past life: Led brand creative in-house at MoMA, J.Crew, Google, and Kate Spade.

  • Steve Kuhn

    Director, Product Management

    Focus: intersection of business requirements and user needs. 18 years experience defining and creating digital products for eBay, Best Buy, and World Health Organization. Carnegie Mellon instructor: digital design and user research methodologies. Past lives: Fox Mobile, eBay.

  • Marcio Leibovitch

    Director, Rio de Janeiro

    Leader, Work & Co's Brazilian offices. More than 20 years of experience in product strategy, customer research, UX, design and prototyping. Past life: UX Director, Yu Centrik, Canada.

  • Laura Lessa

    Design Director

    Focus: Designing simple, usable experiences for complex challenges. Has created digital products the world uses for clients including Comcast, Oi, Itaú, and Morgan Stanley. MA in Interactive Media from Middlesex University, London. Past life: Experience Director at Huge.

  • Caitlin Lillie

    Director, Talent

    Leads talent operations at Work & Co, including recruiting and resourcing. Dual background in digital product management and global digital talent acquisition. MBA: Georgetown University. Past life: Director, Mobile Products at American Express.

  • Nemanja Niciforovic

    Principal Developer

    Problem solving through code since 2005. Brings love for software architecture, design patterns, and modern JavaScript frameworks to clients including Virgin America, the NBA, Disney, and Oscar. Past life: Development lead for projects at Google, Chase, Citibank, MetLife, and FX Networks.

  • Narguess Noshirvani

    Director, Product Management

    Leads multidisciplinary teams from strategy to launch. Shipped products for clients including Time Warner Cable,, BBC, Marimekko. Co-founded a travel and product discovery startup. Past life: Director, Client Services at Method.

  • Igor Oliveira

    Principal Developer

    Senior software developer fascinated by the underlying essence of computer concepts with a passion for open source as a development model. Focus: Systematic problem solving. Past life: Software Engineer at Samsung and Nokia.

  • Rupal Parekh

    Director, Brand

    Launch strategy and messaging development to ensure the success of digital products. Thirteen years experience in content strategy and execution. M.S. Columbia University. Past lives: Strategic advisor for Valley startups; Editor at Advertising Age.

  • Ray Sison

    Design Director

    Leads design at Work & Co for products such as Target, PlayStation, and Google. Ad Age: Most Awarded Art Director. 9 Cannes Lions including a Titanium Grand Prix for Nike+ Fuelband. Business Insider’s 30 Most Creative People in Advertising Under 30 in 2014. Past life: Associate Creative Director for Nike+ Digital Sports.

  • Stanko Tadic

    Principal Developer

    Passionate developer combining over a decade of hands-on experience with a love for cutting-edge web development. Specializes in JavaScript and application architecture with an eye for UI and UX details. Clients include Marriott, Twitter, and Mastercard. Past life: CTO at Null Object, Team lead at Humanity Inc.

  • Dever Thomas

    Design Director

    Sets and executes creative direction for clients such as YouTube, Aesop, and Virgin America. Named one of HOW Magazine's Young Creatives to Watch. Past life: Designer at Method.

  • Caleb Yarian

    Director, Strategy

    Develops product and brand strategies for Work & Co clients, including Apple and T-Mobile. Synthesizes information, develops insights, and drives tactical execution. Past life: Strategy and creative direction for various technology and consumer goods brands.

Facts About Us05


Who care about doing three things well: Product Strategy, Design, and Engineering. That’s it.


DUMBO, Brooklyn. With offices in Portland, Oregon, and Rio de Janeiro, Brazil.


And every project is directly overseen by one of them. We’re “top-heavy” on purpose; in our experience, senior, hands-on talent creates the best digital products and services.

Big Reveals

We form a team with our clients and deliver prototypes, not presentations.

Repeat business rate

Nearly all of our clients have offered us additional projects.

Days to a prototype

For most projects, we complete a full design cycle and begin testing with consumers on a prototype within one month.

Born outside the U.S.

It takes a global perspective to build products and services the world uses every day.

New Platforms

Now live on Xbox, the new Showtime experience will soon launch on 4 additional video game consoles and smart TVs.

Page weight of

Using AngularJS for the build, we halved the page weight of the average airline site.

Careers at Work & Co07

Work with us

At Work & Co, you’ll create successful products and services for some of the smartest organizations in the world, alongside people whose work you respect and whose company you enjoy. All positions are full-time. Ready? We’re saving you a place.

  • Designer

    Send your portfolio, PDF or relevant links. We look for designers that believe there are no boundaries between form and function, and no border between graphic design and user experience. If you can prototype, even better. Work & Co applies the modernist way of thinking to digital products and services. Our Partners are hands on and you’ll work directly with them — no middle management here.

  • Developer

    We’re looking for web developers to work side by side with designers, product managers and other developers to concept, prototype and build a range of products. Join a team who wants to help redefine entire industries. Prove your skills in HTML, CSS and JavaScript to bring ideas alive, from websites to watch apps and TV interfaces. Send us your code samples, GitHub, or other relevant links.

  • Product Manager

    Send us your resume or LinkedIn profile. Join our team of entrepreneurial and intellectually curious product managers. Part strategist, project manager, and client partner, Product Managers own the product creation and development life cycle, working with our team of award-winning designers and developers to define, create, and launch digital products.

  • 00 Introduction
  • 01 Expertise
  • 02 Clients
  • 03 Virgin America
  • 04 Leadership
  • 05 Facts
  • 06 News
  • 07 Careers