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Givenchy Unveils New E-Commerce Site
February 22, 2022
Givenchy has launched a new e-commerce site and experience —giving fans and shoppers a new way of exploring collections through an interactive blend of runway videos and lookbook photography.
The new Givenchy.com is a reflection of the vision of designer and Givenchy Creative Director Matthew M. Williams. Work & Co collaborated with Williams and other senior leaders to bring the new site to life through digital strategy, design concepting, detailed design, and design QA.
A key goal was to simplify the navigation to elevate the product and overall shopping experience. The new site leverages the monogram and logotype to frame all content, layering in branding with the streamlined, minimal presentation of product and imagery.
Features of the redesign include:
- A single type size and 2 colors across the whole site, underscoring elegance and simplicity
- Simplified check-out experience with a focus on omni-channel fulfillment
- Enhanced product photography and sizing to bring shoppers closer to products
- Tying the site experience more closely with their other customer-facing channels and seasonal campaigns
- Modular design to support seasonality and sub-collections with artist collaborations
“Together with Givenchy we’ve set out to create an experience that is effortless, purposeful, and consistent,” said Work & Co Design Director Joris Rigerl. “Sticking to these principles ensures that Givenchy.com is streamlined and easy to while also able to incorporate video and new immersive shopping experiences. The site serves both new and returning customers — who are coming from an increasingly varied set of entry points.”
Givenchy hired Work & Co —which has an extensive track record of partnerships in the retail and luxury e-commerce space— last year to focus on the rebrand. The move comes as the brand undergoes a digital transformation and has been increasing innovating its digital capabilities. Earlier this year the brand initiated an exclusive drop of NFT’s made with graphic designers. As V Magazine recently wrote, “Givenchy has always been poise, sophistication, luxury—now, it’s also cutting-edge.”