News

News

Givenchy Unveils New E-Commerce Site

February 22, 2022

Givenchy Unveils E-Commerce Redesign

Givenchy has launched a new e-commerce site and experience —giving fans and shoppers a new way of exploring collections through an interactive blend of runway videos and lookbook photography.

The new Givenchy.com is a reflection of the vision of designer and Givenchy Creative Director Matthew M. Williams. Work & Co collaborated with Williams and other senior leaders to bring the new site to life through digital strategy, design concepting, detailed design, and design QA.

A key goal was to simplify the navigation to elevate the product and overall shopping experience. The new site leverages the monogram and logotype to frame all content, layering in branding with the streamlined, minimal presentation of product and imagery.

Features of the redesign include:

  • A single type size and 2 colors across the whole site, underscoring elegance and simplicity
  • Simplified check-out experience with a focus on omni-channel fulfillment
  • Enhanced product photography and sizing to bring shoppers closer to products
  • Tying the site experience more closely with their other customer-facing channels and seasonal campaigns
  • Modular design to support seasonality and sub-collections with artist collaborations

“Together with Givenchy we’ve set out to create an experience that is effortless, purposeful, and consistent,” said Work & Co Design Director Joris Rigerl. “Sticking to these principles ensures that Givenchy.com is streamlined and easy to while also able to incorporate video and new immersive shopping experiences. The site serves both new and returning customers — who are coming from an increasingly varied set of entry points.”

Givenchy hired Work & Co —which has an extensive track record of partnerships in the retail and luxury e-commerce space— last year to focus on the rebrand. The move comes as the brand undergoes a digital transformation and has been increasing innovating its digital capabilities. Earlier this year the brand initiated an exclusive drop of NFT’s made with graphic designers. As V Magazine recently wrote, “Givenchy has always been poise, sophistication, luxury—now, it’s also cutting-edge.”

Newsletter

We only send emails when we have something to say. We'll never share your information. By submitting, you agree to Mailchimp's Privacy Policy and Terms. You can unsubscribe at any time.

More from Work & Co

  • Mellon Foundation Gets a New Digital Home
  • Work & Co’s Vision for AI-Driven Commerce
  • Legal Education Leader PLI Launches New Apps
  • Harley Launches H-D Collections
  • The Best Design Systems Are a Shared Work Language
  • New PGA TOUR Site Debuts
  • Creative Ladder Rolls Out Digital Tools
  • Built In's Best Places to Work 2023
  • Por dentro dos novos escritórios da Work & Co no Brasil
  • PGA TOUR Rolls Out New Fan Experiences
  • Work & Co Projects Earn 23 Honors in W3 Awards
  • Gx App: Training Programs with the Pros
  • Work & Co Launches New E-Commerce Platform for Outlines
  • Work & Co Earns 15 Fast Company Awards
  • Novo site da Impulso Gov
  • Client Projects Nominated for Webby Awards
  • Work & Co Acquires Presence
  • Breastcancer.org Launches New Platform
  • Givenchy Unveils New E-Commerce Site
  • Work & Co Expands to Atlanta, Los Angeles and Appoints New Leaders
Visit main navigation page
Work & Co
Copyright 2023

Newsletter

Privacy policy

Contacts

newbiz@work.co

careers@work.co

press@work.co

Brooklyn

231 Front St., 5th Fl.

Brooklyn, NY 11201 

+1 855 967 5700

Portland

2709 SE Ankeny St

Portland, OR 97214

+1 855 967 5700

São Paulo

Rua Girassol, 285, conj. 21

Vila Madalena, São Paulo, SP 

05433-000

+55 11 91067 8995

Rio de Janeiro

Rua Aníbal de Mendonça, 27, 5º andar

Ipanema, Rio de Janeiro, RJ

22410-050

+55 21 99960 7575

Belgrade

39 Knez Mihailova St.

11000 Belgrade 

+381 65 205 59 15

Copenhagen

Bernstorffsgade 21

2nd Floor

1577 København

+45 33 33 03 10

Atlanta

1115 Howell Mill Road

The Interlock - Suite 460

Atlanta, GA 30318

Los Angeles

1026 S. Santa Fe Ave.

3rd Floor

Los Angeles, CA 90021

Snap Links