News

News

MTA Live Map Wins Gold at Cannes

June 25, 2021

MTA Live Subway Map wins Gold Cannes Lions

The Live Subway Map created by Work & Co and the MTA has won a top award— Gold Lion— at the Cannes International Festival of Creativity.

Launched in October 2020, this live transit map visually depicts service changes in real-time to help more than five million New Yorkers and visitors better navigate the subway system. Over the course of an 18-month engagement, Work & Co led concepting, detailed design, technical architecture, web application development, and quality assurance to build the web app. The story behind the making of the Live Map —which marks the first major redesign of the MTA map in decades—was also the subject of a short documentary by acclaimed filmmaker Gary Hustwit.

At the 2021 Cannes Lions Festival, the map earned Gold in Digital Craft out of a total of 29,074 pieces of work entered from 90 countries. The Digital Craft category celebrates technological artistry, defined as having to display “flawless design, masterful execution and outstanding user experience created for all digital environments.”

In explaining the winning choices, Jury President Jax Ostle-Evans said “The bar has been set pretty high this year” and noted the “interaction of creativity and data specifically, with data analysis allowing more detail to create more personalized experiences.” She added that the pandemic has only driven the need for useful and well-built digital tools further: “There’s been a massive digital migration over the past year so we have to make sure to give them experiences they want to spend time with.”

”Work & Co has always believed the answer to creating the best digital products is pairing great design with world-class engineering and we’re now seeing the power of that approach —not just in earning creative awards, but as a way we can create digital experiences that meaningfully improve our daily lives,” said Felipe Memoria, Co-Founder of Work & Co and Design Partner who led the creation of the Live Map. “Not only is Cannes the most difficult of all to win, it brings in universal perspectives in the evaluation of the work —mirroring the diversity of New Yorkers and visitors using the Live Subway Map.”

“This is the highest honor for web applications and customer communications and I am elated that the Live Subway Map was not just considered, but awarded a Gold Lion,” said Sarah Meyer, MTA Chief Customer Officer. “This is just further evidence of the map’s popularity in New York City and around the globe. A big thank you to Work & Co for being great partners in developing this innovative app that will help returning riders navigate our sprawling subway system for decades to come.”

Access the map at map.mta.info.

Newsletter

We only send emails when we have something to say. We'll never share your information. By submitting, you agree to Mailchimp's Privacy Policy and Terms. You can unsubscribe at any time.

More from Work & Co

  • Creative Ladder Rolls Out Digital Tools
  • Built In's Best Places to Work 2023
  • Por dentro dos novos escritórios da Work & Co no Brasil
  • PGA TOUR Rolls Out New Fan Experiences
  • Work & Co Projects Earn 23 Honors in W3 Awards
  • Gx App: Training Programs with the Pros
  • Work & Co Launches New E-Commerce Platform for Outlines
  • Work & Co Earns 15 Fast Company Awards
  • Novo site da Impulso Gov
  • Work & Co Acquires Presence
  • Client Projects Nominated for Webby Awards
  • Breastcancer.org Launches New Platform
  • Givenchy Unveils New E-Commerce Site
  • Work & Co Expands to Atlanta, Los Angeles and Appoints New Leaders
  • Gatorade Gx Wins CES Innovation Award
  • Time Names MTA Map to Best Inventions List
  • Work & Co Earns 2021 Fast Company Awards
  • MTA Live Map Wins Gold at Cannes
  • Work & Co Helps Herman Miller Launch DID Collaborative
  • Work & Co Takes No. 2 Spot on A-List
Visit main navigation page
Work & Co
Copyright 2023

Newsletter

Privacy policy

Contacts

careers@work.co

press@work.co

newbiz@work.co

Brooklyn

231 Front St., 5th Fl.

Brooklyn, NY 11201 

+1 855 967 5700

Portland

2709 SE Ankeny St

Portland, OR 97214

+1 855 967 5700

São Paulo

Rua Girassol, 285, conj. 21

Vila Madalena, São Paulo, SP 

05433-000

+55 11 91067 8995

Rio de Janeiro

Rua Aníbal de Mendonça, 27, 5º andar

Ipanema, Rio de Janeiro, RJ

22410-050

+55 21 99525 2606

Belgrade

39 Knez Mihailova St.

11000 Belgrade 

+381 65 205 59 15

Copenhagen

Bernstorffsgade 21

2nd Floor

1577 København

+45 33 33 03 10

Atlanta

1115 Howell Mill Road

The Interlock - Suite 460

Atlanta, GA 30318

Snap Links